The hospitality industry is difficult enough. It’s not only a question of creating the right welcome, the right atmosphere for your guests, but making sure you create the right environment. That means finding the right designer - a process that can be as difficult as choosing the right design. It’s not just a question of talent, you need to understand what makes the tick, can they deliver on time and on budget, are your visions for the job aligned, and above all, can you actually work with them. A well-designed hotel not only creates a memorable guest experience but also sets you apart from the competition. To ensure your hotel stands out, selecting the right commercial hospitality designer is crucial. Here's our guide to help you make an informed decision:
1. Define your vision and goals
It seems like an obvious start point, but many hoteliers seem to forget this simple step. Before you begin your search for a designer, you must have a clear understanding of your hotel's vision, target audience, and goals.
In essence this will form the backbone of your brief and it’s worth considering a few key questions before you take the next step.
- What kind of ambiance are you trying to create? Are you looking for something laid back and relaxed? Perhaps you’re catering for business patrons and want a sleek, no nonsense approach.
- Who exactly is your target? Families, luxury travellers, business people, even couples? This isn’t necessarily about excluding certain groups but rather about honing in on your ideal guest. It sets a tone that you can then build on.
- What sets your hotel apart? Do you have any unique features or can you offer any unique experiences, if so it can help to create building blocks from which to expand your vision.
- What will the guest experience be like? In effect this is to try and understand what emotions or memories your guests will leave with.it might be a sense of home, or unparalleled luxury or a warm, welcoming atmosphere.
2. Find someone with experience
There are thousands of talented designers out there. But talent in one sphere doesn’t necessarily translate into another. For example a retail designer comes with a particular set of skills that might not translate into the hospitality industry. So look for commercial hospitality designers with extensive experience in hospitality design. Their familiarity with the unique challenges and requirements of the industry can be invaluable. They should understand the needs of guests, operational efficiency, and the flow of an environment.
For example, our experience within the industry allowed us to understand and interpret a complex brief for The Green House, in Dawson Street. The demands of Michelin starred restaurants are very different from, say, a late night venue, but the principles remain the same. In this instance we were able to create a balance of luxury and approachability through a combination of the brief, our commitment to creativity and practicality and, of course, our experience within the industry.
3. Look at their work
Even better, go and visit the spaces. You can get a clear reading of a designer's aesthetic and versatility from their portfolio. Make sure that they have experience with hotels similar in scale and style to yours, but also that there is a diversity within their portfolio - you want someone who can work across different styles and not just offer you a cookie-cutter solution that appeals only to their own aesthetic.
Our approach at Studio Eunan Byrne is to create spaces that leave a lasting impression on guests. That doesn’t take away from our commitment to creativity and innovation but instead enhances it. You can see from our previous work that we’ll always strive to blend contemporary and traditional design, but never in the same way twice.
4. Do your own homework
More than looking at the designer’s website for testimonials, ask for references from past design projects. Speaking to previous clients can provide insights into the designer's approach, professionalism, creativity, and ability to meet deadlines. Don't hesitate to ask about the challenges faced during those projects and how the designer handled them.
5. Know your budget
Every designer works to a budget. Discussing your budget upfront will ensure the hospitality designer can work within your financial constraints. Be open and honest, a transparent budget discussion will help avoid unexpected costs later in the project. Consider not only the design fees but also potential costs associated with materials, furnishings, and any additional services.
6. Compliance and regulations
Ensure the designer is well-versed in local codes and regulations. Compliance is essential to avoid costly delays and revisions. The commercial hospitality designer should also have a network of contacts in the industry to expedite approvals and navigate the regulatory landscape efficiently.
7. Go green
In today's eco-conscious world, sustainable design is highly valued. Look for designers who incorporate green and energy-efficient elements into their projects. Innovative design solutions can also set your hotel apart as well as providing energy efficient solutions which can be economically advantageous. Sustainability can be a strong selling point for your hotel and it’s long been a driving force for us at Studio Eunan Byrne.
For us it’s not just about certifications, it’s there in every aspect of our approach to every job. Our aim is to create a sustainable hospitality environment by designing spaces in the context of buildability, ensuring that our designs stand the test of time and benefit communities.
You can discover more about just why we consider sustainability so vital in this blogpost: The Importance of Sustainable Design in Commercial Interior.
8. Work together
Collaboration and communication will make the difference between a smoothly run project that you will be proud of and a potential nightmare waiting to happen. Make sure that the hospitality designer is open to collaboration, listens to your ideas, and provides regular updates on the project's progress. An open line of communication fosters a positive working relationship and ensures that your input is valued throughout the design process. To keep the lines of communication open we like to leverage technology to enhance it, utilising tools like Common Data Environment (CDE) to streamline processes and keep all stakeholders informed.
9. Technology and trends
The hospitality industry is constantly evolving, your designer should be too. Seek designers who are up-to-date with the latest industry trends and technologies, such as smart room features and contactless check-in systems.
10. Project timeline
Discuss the expected timeline for your hotel design project. Timely completion is essential to minimise revenue loss during renovations or construction. A well-planned project schedule should consider potential delays and provide a buffer for unexpected issues.
11. Attention to detail
Yes, the devil is in the details. A great hotel design hinges on meticulous attention to every aspect, from room layout to lighting and furnishings. Ensure the designer shares your commitment to perfection, ensuring that every element is aligned with your brand and vision.
Slevins in Dunboyne is an example of that attention to detail that we are justifiably proud of. A blend of statement finishes and a subdued, welcoming, colour scheme, meticulous attention was paid to even the smallest details. Furniture and finishes were harmonised to create a visually stunning environment that has the ability to continually delight patrons with small, but exacting details.
12. Bend, but don’t break
Flexibility and adaptability are two facets that will help you get your project over the line. Hospitality projects will always encounter unexpected challenges. Choose a hospitality designer who can adapt to those changing circumstances and find creative solutions when necessary. Their ability to pivot and problem-solve is crucial in delivering the project you want, the way you want it.
13. Cross your T’s and dot your I’s
Formalise the partnership with a comprehensive contract that outlines all project details, including scope, budget, timeline, and responsibilities. Legal clarity protects both parties, ensuring that there are no misunderstandings along the way and that all parties are held accountable.
14. It’s not over, till it’s over
Inquire about post-project support, such as maintenance and updates. A commercial hospitality designer who offers ongoing assistance can help your hotel stay at the top of its game over the years. This post-project support may include periodic design updates, maintenance advice, or access to their network of suppliers and contractors to address future needs.
15. Designing for the build
Buildability isn’t necessarily top of the agenda for every designer, but it’s our go-to approach at Studio Eunan Byrne. This is simply because it not only streamlines the project but ensures that the design is practical and efficient in its execution, ultimately benefiting the entire project timeline and budget for your hotel.
It means that every element of our design is not just aesthetically pleasing but also functional and feasible, ensuring that your vision comes to life smoothly and efficiently. This comprehensive perspective guarantees that your hotel's design isn't just a vision but a practical reality.
Selecting the right commercial hospitality designer is a critical step in creating a hotel that not only meets, but exceeds guest expectations. With careful consideration and research, you can find a designer who aligns with your vision and helps your hotel thrive.
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